SEO

You probably know this, but it’s worth repeating: SEO (aka Search Engine Optimization) helps your website and your content rank first in search, be it on Google or Bing and Yahoo. It’s good the have paid ads, but it’s even better to have organic traffic (that that you don’t pay for) because in the long term, with SEO, you’ll build a self reinforcing mechanism.

Just take a look at how important SEO is:

• Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. (NewsCred)
• More than half (53%) of marketers rank content creation as the single most effective SEO tactic. (NewsCred)
• 57% of B2B marketers say SEO has the biggest impact on lead generation. (NewsCred)
• 33% of clicks from organic search results go to the top listing on Google. (Social Fresh)

To increase your organic rating, this is how we do it:

• Complete SEO Site Audits - including desktop, responsive and mobile sites.
• Keyword Research & Strategy -  the cornerstone of SEO are keywords. How you make use of them determines the effectiveness of your strategy. Based on your business strategy, we’ll determine the best keywords to focus on (that is less expensive but more effective keywords).
• On-page SEO - SEO used to be about a lot of work outside the website. Nowadays, with Google changing algorithms all the time, the bulk of SEO work is done on your website pages. From setting up keywords, meta-titles, meta-descriptions and smart URLs, this is what our team does: optimizing each page of your website to rank higher in searches.
• Link Building - another very important part of SEO is link-building, that is constructing your link profile, which will add weight to your page keywords that you target. Each month, we’ll provide you with a link building profile report and indexed pages information.
• Market Intelligence  - while building your SEO strategy, we also investigate the SEO of competitors to make sure we have some Aces in our sleeve.
• Log File Analysis - To maximize the organic growth potential of your website, you need an in-depth technical audit and a deep log file analysis (time and date of the request, the IP address of the request, the URL/content requested, and the user-agent from the browser) to identify the technical issues that might prevent your website from attaining the best SEO results.
• Highly Custom Consulting (Architecture, Scaling, Responsive) Because you need a quality website with a consistent design, that works across multiple screen sizes and device types, we will analyze your web pages and give you some tips and tricks that will help you optimize them.
• Penalty Removal (Panda / Penguin) - We can help your business get back on track by removing manual penalties associated with your websites.
• Mobile App Store Optimisation - We can accompany you in the process of optimizing mobile apps to rank higher in an app store’s search results.
• Analytics Consulting (Auditing, Configuration, Custom Development) - We provide advanced Analytics Consulting (complete data processing) to help our clients grow their business and reach their true marketing potential
• Latest info on Google's Algorithm Updates - To protect your website from being hit by Google penalties, you need to know all about the changes in the algorithm, search index changes and refreshes.
• SEO Domain Migration - A domain migration might represent a benefit for the SEO process but only if it's done correctly. We will help you properly implement the multiple changes required in order to avoid any indexing problem or loss of organic traffic.
• Site Architecture Audit / Design - In order to bring and keep visitors on your website, you need to make sure that the information is organized in such a way that the navigation and the use of content are simplified. We will help you meet your business goals by carefully auditing your website design and architecture in order to make them highly attractive and usable.
• Regular reporting  - for each SEO activity that we undertake you’ll get monthly progress reports on the KPIs that we agreed on.