If your business is B2B, then LinkedIn is a gold mine. With millions of professionals on this network, its trackable and measurable ad capabilities and reasonable pricing, LinkedIn is the way to go.
Even if you are in B2C, LinkedIn is useful. How? By helping your HR efforts with recruiting.
Take a look at some facts:
- LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. (Real Business Rescue)
- The average time spent on LinkedIn per month is 17 minutes. (Rocket Post)
- 91 of the Fortune 100 companies use LinkedIn for candidate searches. (Rocket Post)
Now, LinkedIn has some straightforward advertising options such as Promoted posts or classic ads. You can opt for pay-per-click (CPC) or for impressions (CPM). However, the trick is correctly targeting and testing your ads. Given LinkedIn’s myriad of parameters, targeting can become exhaustive and you can simply get lost in the woods. That’s where we come in. With our experience, we can design multiple campaigns and test them thoroughly, so that we can find out exactly what works for you. We can also devise a content plan, post regularly and create engagement with your targeted audience. In short, LinkedIn is about demand generation, on B2B especially, and we can do it for you.
