How We Work

We work hard but we also work smart. And what drives is performance. The performance of your business. So, if you are just starting to work with us, here’s a list of the steps we typically go through:

• an advertising audit: we will investigate all the previous digital campaigns, its keywords, metrics and their performance (through Google Analytics). That is because we don’t like to reinvent the wheel. It’s best to see what worked, what didn’t and why. We will also look at your SEO strategy and your website. If you’d like to test our service, we offer a free audit to all interested partners. Take a look here and we’d be glad to help!
• a business overview: we need to understand very well what is it that you sell, what is the value proposition, the current sales level, your target market and your brand positioning. We’ll also need information about your business strategy, your sales strategy and any other future plans that might be relevant for our work.
• a competitive analysis: to better understand the market you are in, we’ll audit your competitors (as far as public data is available) in terms of digital advertising, pricing, promotions and the like.
• finally, you tell us your pain points and your objectives: what it is that you want or expect to happen in terms of advertising.

After all this is crystal-clear, we’ll come back to you with a proposal encompassing digital strategy and suggested campaigns and budgets. Together we’ll work out a solution that is right for you.

If we start working together we’ll go through a series of campaigns set-up and continuous optimization. Along the way, you’ll constantly be informed of our optimization actions and the results that you get from working with us. We do understand that digital marketing may be a little complicated to grasp, so we’ll make sure to explain everything we do. So you feel that you are in good hands.

Now, you might wonder why we need so much information about your business. Why don’t we just get on with Google search, if this is what we do? Well, the answer is pretty simple: with advertising we bring people at your door. But if what they find there isn’t to their liking, you won’t achieve a sale and this disappoints us. Many things could derail a lead once it visits your website - for example unclear pricing, unclear value proposition or services description; a sales process that is too convoluted or limited distribution. We need to understand all these business elements and make sure they are aligned. Unless this happens, no amount of money thrown at advertising will achieve nothing.

This is why, we like to think of ourselves as your business partners, experts in marketing. If you agree, give us a call at +40 724 461 865 or email us at support@winad.ro and let’s talk about your needs.