Going Global

Entering the international arena can protect you against the risk of decline in domestic markets and, most importantly, it can significantly improve your overall growth potential. You can gain international reputation or enjoy coutry-specific factors such stability or supportive policies. Are you ready for international expansion? Here are the major things you should take into consideration. Key Risk Factors After you decide to go global with your business, the initial…
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Is Education-Based Marketing Still Effective?

Is Education-Based Marketing Still Effective? All discussions about the most effective marketing techniques get controversial, as there are so many different opinions and strategies around this subject. In reality, there is no “one size fits all’’ technique in marketing, and the soon you realize marketing trends are in a continuous change, the better it will be for your business. Education-based marketing is a strategy that establishes trust with consumers by…
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Why should you use visual

Can anyone remember a long block of text (with no image in it) going viral ? Never. Visuals will take the stage anytime because visuals are processed 60,000x faster than text. According to the Social Science Research Network, 65% of us are visual learners. 90 percent of all information that comes to the brain is visual. 40 % of nerve fibers to the brain are connected to the retina and a visual can be remembered at least 30…
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Content Marketing Strategy Trends

Create a Real Content Marketing Strategy As a marketer, you are probably aware of the various techniques agencies use to attract new customers or turn the existing customers into loyal members. According to a recent study, 86% of B2Bs and 77% of B2Cs focus on content marketing, using a strategic approach focused on creating and distributing quality, relevant content to attract and retain a clearly defined audience in order to…
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