What We Do

Win Market Ad does performance. Whether that means digital marketing campaigns or email marketing, we have only one focus: helping you and your business succeed in the digital realm. We are good friends with Google, Facebook, Bing, Youtube and any other digital media.

 Our projects can be placed in one of the next few buckets:

 1.1. Digital Strategy

Strategy, though it seems complicated, it’s pretty simple. It involves answering 3 questions:

• Who are you?
• Why should the Client care?
• Why should the Client  believe you?

The answers to these questions help your business find the sweet spot: the place where what you offer is desired and believed by your customers. If you already have these answers, distilled into a simple, relevant and compelling proposition, then you don’t need to read on. Just drop us a sign and let’s move on to marketing campaigns and increasing sales.

But if you don’t, this is the first step that we take when we start working with you. We delve deep into your business, your buyer persona, your competition, future plans and market trends. And we work to bring clarity to your business and the answers to those questions.

 We then take this proposition and start building on it by bringing it to life in various campaigns.

1.2. Pay Per Click Campaigns

Campaigns are where the best laid plans come to life (if successful) or go to die (if executed poorly). So we take extra care of what campaigns are made of. We focus on digital because this is where more and more people (your customers) engage with information and content. Our Pay Per Click services include, Paid Search Ads (on Google or Bing), Video Advertising (YouTube), Display Ads, Remarketing, and Social Media Advertising. Generally, our campaigns fall into one of the following categories:

 Everything Google Adwords

Be it search, display, remarketing, or even Gmail sponsor campaigns or Youtube,  we are very good friends with Google. And Google knows it and awarded us with Google Platinum status, last year. Now we are one of the best agency in Google Partner Program in Romania.

But asides from awards, we are also very efficient in devising campaigns. All starts with getting intimate with your business. If we (that is us and you, as a business owner) are very focused on your target and your business proposition, nothing can stop us from delivering results. We are masters in building and optimizing Google Adwords campaigns. Read more…

 Bing Ads

If you think Google is the mother of all, think again. In many countries, Bing works wonderful, with a significant market share. Bing has a very developed PPC (pay-per-click) platform, both on search and display, but its rates are often much lower than those on Google. And this means that your conversions cost less and you achieve a better ROI. Read more...

 Facebook Ads

We use Facebook’s hidden gems, like retargeting, custom audiences and lookalike audiences to reach those exact people that are interested in you. In short, smart Facebook advertising.

Why is this important? Well, you’ve probably heard it, but Facebook organic reach is dwindling for overly promotional posts. So now, Facebook wants us to either post relevant content or buy ads. If advertising is a must for your social media strategy, well, then you’d better get good at it. Read more…

 LinkedIn Ads

For B2B customers, LinkedIn shouldn’t be missing from your marketing toolbox. With LinkedIn you go beyond generating awareness. You achieve something much more important, leads. We can get them for you, through smart campaigns. You get leads that are already scored and ready to hear from you. And that’s something invaluable. Read more…

 Video Engagement Campaigns

As you surely noticed, almost nobody has the time or the desire to read. Sometimes, the best solution to deliver a message is video, because video is shorter, more delightful and easily sharable. Videos live and breathe on two platforms: YouTube and Facebook. We can create targeted campaigns that bring awareness and engagement. A bit like having the best of both worlds. Read more…

 Remarketing Campaigns

Remarketing is terribly efficient simply put because you have the opportunity to show your message to a target that already expressed some interest in your offer. We develop remarketing campaigns on Google Search (RLSA), Facebook, Youtube and on any other website that is part of GDN. Read more…

1.3 .SEO

SEO is to Google, Bing and other search engines, what Watson is to Sherlock Holmes. Its helping hand, its scout, its building block. With SEO we create real relevance and authority, not just faking it. Because faking something never takes you very far.

1.4. Social Media Marketing + Optimization

Yes, we do Facebook, LinkedIn, Pinterest, Flickr, Instagram, Twitter and whatever social media marketing is effective for your target. We do the audit of your current programs, study your business strategy and come out with social media strategy. Then we do maintenance and most importantly, optimization.

 To see just how important Social Media has become, take a look at these statistics:

• As one would suspect, Facebook is the most popular method for sharing interesting content. Surprisingly though, the fifth-most popular sharing method is offline (print) shares. (Heidi Cohen)
• Pinterest grabs 41% of the e-commerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. (Rocket Post)
• Articles with images get 94% more views than those without. (NewsCred)
• Posts with videos attract three times as many inbound links as plain text posts. (NewsCred)
• There are now over 1 billion Google+ accounts, and that figure is growing 33% per year. (Jeff Bullas)
• Google+ has 359 million monthly active users. (Jeff Bullas)

Here are the services that we offer:

Establishing the Social Media Communication Strategy - starting from your business audit, your objectives and your target market behaviour. This is important because you have to follow multiple Social Media objectives in order to bring conversions on your website: increase in fan engagement, increase in social media website referral traffic and attracting new fans and building relationships with them.

Optimizing the Social Media Content - on the one hand, by analyzing engagement rates, we determine the best time to post (audience peak is not necessarily the best metric to go by). But SEO is also a parameter to consider, because optimizing content SEO-wise helps in Google SERP ratings. From engagment posts to call to action posts, we tailor the content to fit your target audience profile and also Google algorithms.

Wonder what we could do for you Social Media programs? Let’s talk over the Internet :) if you are far away or over coffee, here in Bucharest.

 1.5. Online reputation and Lead Nurturing: Email Marketing, PR, Website Development

Email Marketing

Hopefully, from all the other campaigns, you have a solid database of leads. And for leads, email marketing works wonders. Far from one-content-fits-all, our email campaigns are thoroughly segmented and measured, so that leads get the right info at the right time, nudging them ever so slightly into buying mode. Yes, email marketing is far from dead. Read more…

 PR

PR may very well be one of the oldest marketing tools, yet one that will always be relevant. From influencer programs to basic media relations, we believe PR is a good companion for Google and your digital strategy. Because PR is about content. Content that is SEO ripe, engagement ripe or call-to-action ripe. Read more…

 Website Development

So, after all said and done, you need to have a place where customers and leads may find you. And this place is your website. Getting clicks from Google is only half the story, if that click leads to a poor website. It’s like bringing people at your door only to let them see you have a dusty house. So we make sure to dust it off, open the windows to let the air in and place some nice furniture in the living room.  For websites this translates into usability (better structure, design and improved content), ultimately leading the clients to easily find what they are looking for, which increases the chances of closing a sale. Read more…