Email Marketing

Email marketing is sort of the Cinderella of marketing. Overlooked, overworked (spam, anyone?) and only done when somebody remembers that it would be nice to have a newsletter, wouldn’t it? But guess what, Cinderella is really a princess, take a look:

  • If done well, email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. Direct traffic ranks second, while SEO is third. Banner ads have the lowest ROI (but bring them directly in the website). (Mark the Marketer)
  • 66% of consumers have made a purchase online as a result of an e-mail marketing message. (Mark the Marketer)
  • Companies view email marketing as a better return on investment than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising, and mobile marketing.
  • 72% of B2B buyers are most likely to share useful content via e-mail. (Mark the Marketer)
  • Emails with social sharing buttons increase click-through rates by 158%. (Social Fresh)

We can help with any part of your email marketing efforts - such as template design - but we like to do things thoroughly. So we start with:

  • database health & growth - validation, segmentation and campaigns to increase the database size
  • email marketing strategy - what customer receives what email, how and when,
  • email marketing campaigns - that is designing and sending out emails that make the most of your message
  • reporting - we do nothing without figures, we just loooove them and we bet you love them too. Our reports will show you who clicked and if they converted.

Email by email, we’ll help you grow your relationship with your customers and turn leads into customers.

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